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Measure the impact of at-location events and campaigns on people’s behavior
An interactive DIY tool to measure the impact of events or interventions of the behavior of people within physical spaces. Measuring the impact of interventions (new collection, promotions in retail stores, new office layout , cafeteria menu in workspaces, and new library collection, campus rules in universities) or of unplanned events (weather, holidays, epidemic, Super Bowl etc) on behavior of people within spaces.
Impact Analysis supports multiple use cases across various industries. Here are some of the most common ways in which this app is delivering value to our customers.
Measure impact of events at workspaces
Understand impact of holidays, seasons & events (Post appraisal, new leadership, Christmas, sales kick-offs) by measuring employee behavior during or after the event
Value Delivered: Contingency planning, Measuring HR impact/outcomes, help improve workplace efficiency
Useful to: HR, Admin, Sales
Measure impact of events at educational campuses
Understand impact of events, seminars, new faculty, etc. by measuring student behavior before and after
Value Delivered: Improved student experience and academic outcomes
Useful to: Faculty, Admin
Measure impact of campaigns & promotions
Evaluate success of campaigns, events & promotions by measuring impact on customer behavior
Value Delivered:Optimized marketing spend
Useful to: Sales & Marketing, Property or store Managers
A/B test options
A/B test different options to study impact and cost efficiency
Value Delivered: Optimize budgets
Useful to: Admin, Operations, Sales & Marketing
Please complete the following pre-requisite for access to Impact Analysis
P.S. : The above process needs to be done only once. It is not repeated for every app. Please ignore if already completed.
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