Location Personas

Profile and segment visitors based on their at-location behavior

Location Personas app allows you to tag visitors based on their at-location behavioral attributes. It is a powerful tool to segment the people who use your business locations and get a detailed overview on how they use your facilities. Build your own personas based on the type of business you operate with a flexible rule engine that allows you to micro-target date range, time range, day of the week and previous visit behavior.

Use Cases & Value

Here are some of the most common ways in which this app is delivering value to our customers.

Identify key people segments 

Set profile rules to tag and segment visitors based on their behavior at your spaces. Identify key segments/personas and get a detailed picture of their in-location behavior

Value Delivered: Visitor Segmentation (Customers, Loyalty Members, Employees etc.)

Useful to: Marketing team, Store Operations teams, Digital teams

Map persona tags into engagements

Micro-target your customers and other visitors with relevant engagements based on personas

Value Delivered: Personalised Engagement

Useful to: Marketing team, Digital team, Store Operations

360 customer view

Integrate location personas with personas across other channels (digital personas from website, mobile app etc.) to create a 360-degree view of customers within your CRM systems.

Value Delivered: Seamless customer intelligence & deeper customer loyalty with wider context.

Useful to: CRM teams, IT teams, Marketing team, Store Operations team

Please complete the following pre-requisite for access to Location Personas

Step 1: Complete Cisco Spaces Onboarding Process

Have an account provisioned on the Cisco Spaces platform. If you don’t have an active account, please email spaces.cisco.com
Create user account – Accept invitation from Cisco Spaces & setup password
Onboard wireless network – Connect your network to Cisco Spaces by using our DIY setup guide – https://spaces.cisco.com/setupguide
Setup your Location Hierarchy using the best practices guide https://spaces.cisco.com/setupguide/location_hierarchy.html

P.S. : The above process needs to be done only once. It is not repeated for every app. Please ignore if already completed.

Please take a moment to check if you’re able to successfully setup and use the app. Click on ‘yes’ to indicate it’s working for you. And on ‘Not yet’ if you want any assistance .

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