Set behavioral rules to tag visitors—like first time visitor, frequent visitor, rewards member, high dweller, etc., for a clear picture of who visits your space and how they interact with it
Enhance personalization:
Deliver highly relevant, real-time messages to specific personas, driving stronger engagement and response – rather than one-size-fits-all messages
Build a 360° customer view
Combine in-location personas with digital profiles in your CRM to create unified customer intelligence and profiles
Who is this for?
Marketing
Understand who your visitors are, segment and build deeper personas
Omnichannel Marketing:
Sync physical behavior data with your CRM to build a unified customer view