Contextual Engagements
by Cisco Spaces
Deliver the right message at the right time
With the Cisco Spaces Engagements app, trigger contextual, personalized notifications via multiple channels, based on the customer’s location and actions.
Engagement based on identity, location, action
Trigger messaging relevant to the customer’s location, action, loyalty status, etc. Notifications can vary from personalized greetings to product recommendations, loyalty promos, app downloads and NPS feedback surveys.
Real time notifications to business teams
Deliver a differentiated experience to high value customers. Notify staff of their presence, trigger workflows via API
Backend CRM integrations
Integrate with backend systems and workflows such as Marketing cloud, CRM, POS, Associate Notification systems, etc.
Use multiple channels to communicate automatically
In the Engagements app, set rules that trigger automatic communication workflows when the defined criteria is met. Communicate via SMS, email, app push notification, collaboration tools and API trigger.
Who is this for?
IT
Marketing Teams
Loyalty teams
- For those who are looking to up their at-location marketing game and target customers with the most relevant offers.
- For those looking to deliver important alerts/notifications to visitors within their buildings.
- For those who wish to build a tailored and relevant loyalty programme, based on customer action (where they spend the most time, which day of the week they are most likely to visit, etc).
How it works?
Setup contextual engagements for visitors & guests
Try Contextual Engagements today.
All you need is your existing Cisco network and Cisco Spaces.
Frequently Asked Questions
What Is contextual engagement?
Contextual engagement is about interacting with visitors based on their interests, preferences, and real-time behaviors. When a visitor enters your venue and receives personalized guidance or offers that match their interests and needs, they will have a much better overall experience than someone who didn’t receive personalized treatment. Cisco Spaces harnesses data from your existing data infrastructure to understand each visitor’s perona so you can create relevant and timely interactions. This approach enhances the visitor experience and builds stronger connections to make every visit memorable and engaging.
How does contextual engagement help improve customer experiences?
Contextual engagement transforms ordinary interactions into personalized experiences. For example, a retail store can greet returning customers with curated recommendations based on their browsing history. This personalized approach makes customers feel valued and understood, which leads to increased satisfaction and long-term loyalty. Therefore, by anticipating and addressing individual preferences, contextual engagement elevates the overall customer experience and helps businesses forge deeper, meaningful connections that also encourage repeat visits.
How do Cisco spaces deliver personalized customer interactions?
With our platform, you can deliver personalized customer interactions by leveraging data from your existing network infrastructure. It tracks visitor movements and behaviors, which enables you to understand customers’ preferences and behavioral patterns. With this insight, you can tailor communications and offers to each visitor in real time. Whether it’s driving loyalty programs or sending a special promotion, Cisco Spaces ensures every interaction is relevant and timely. This level of personalization goes a long way in generating more engagement while making each customer feel uniquely catered to.
Can contextual engagement help increase customer loyalty?
Yes, it can. Contextual engagement builds customer loyalty by creating meaningful and personalized experiences. When visitors feel understood and valued, they are more likely to come back to you. For instance, personalized recommendations or exclusive offers based on their past behavior can make customers feel ‘seen’ and appreciated.
With Cisco Spaces, offering such customer contextual experiences is a breeze! The platform helps you glean insights into visitor preferences and behaviors, which are potent tools for building a deeper emotional connection with every customer and encouraging their repeat visits. Consistently meeting individual needs strengthens loyalty and turns one-time visitors into long-term patrons.
How do I track and analyze visitor behavior in real time?
Cisco Spaces provides robust tools to track and analyze visitor behavior in real time. Using your existing Cisco network infrastructure, the platform collects data on visitor movements, interactions, and preferences as they happen. This information is visually displayed in your dashboard so that you can monitor patterns instantly. Advanced customer engagement analysis tools enable you to interpret the data, identify trends, and make informed decisions on the spot. This immediate insight helps you adjust strategies, enhance experiences, and address any issues promptly, letting you effectively meet visitor needs.
