Location Analytics
by Cisco Spaces
Let data drive decision making, through analytics
You can learn a lot from data. With Cisco Spaces Location Analytics, filter data based on parameters such as time, date and geography. Discover trends and measure the impact of at-location behavior. Use these learnings to arrive at data-backed decisions.
Trends and insights from visitor behavior
Visitor behavior ranges from time spent at a location to average number of visits, frequency and more. Analyzing this helps you arrive at the busiest hours of the day or days of the week, so you can optimize operations and make informed staffing and resourcing decisions.
Customize reports and use data the way it works best for you
Improve decision making through a granular analysis of data and create custom reports based on your business needs. Compare behavior across multiple locations, analyze patterns, understand average dwell times and more, with location analytics.
Analyze the impact of at-location events
Want to know how effective your last campaign/sale was? Try impact analysis. See how interventions like back to work policies, layout changes, promotions, product launches, etc, impact the behavior of people within your space. Also measure the effects of unplanned events such as holidays, weather, sporting events, etc.
Who is this for?
IT
Facilities
Real-Estate
Data teams
Marketing
- For those responsible for optimizing operations and making staffing decisions
- For teams in charge of measuring the impact of events and campaigns on customer behavior
How it works?
The Behavior Metrics app
Gives you insights into visitor behavior so you can benchmark performance
The Impact Analysis app
Allows you to effectively measure the impact of events and interventions in various locations
The Location Analytics app
Allows you to create custom reports for specific business needs
Frequently Asked Questions
What Is Indoor Location Analytics?
Indoor location analytics uses advanced technology to track and analyze the movement of people and assets within a building. It provides real-time insights into space utilization, visitor patterns, and operational dynamics. This information helps organizations understand how their spaces are being used, optimize layouts, and improve overall efficiency. With location-based analytics, businesses have solid data to make informed decisions related to enhancing user experiences and maximizing the value of their physical environments.
How Does Location Analytics Improve Efficiency?
Location data analytics for commercial buildings enhances efficiency by providing real-time data on how spaces are used. It collects data on underutilized areas to facilitate better space allocation and reduce wasted resources. By tracking the movement of people and assets, organizations can streamline workflows, minimize bottlenecks, and ensure facilities are used optimally. This detailed visibility allows for proactive management and ensures that every part of your building contributes effectively to your operations.
How Can Location Analytics Help Reduce Costs?
Location analytics optimizes space usage and minimizes resource waste by identifying underutilized areas. When organizations can make informed decisions about space allocation, they can downsize or repurpose areas to better meet their needs. Efficient tracking of assets and resources also helps reduce loss and improve maintenance schedules, which lowers operational expenses. These insights together help businesses make smarter investments and manage their facilities more effectively, which means more cost savings in the long run.
How Does Location Analytics Support Energy Efficiency?
As part of maintaining sustainable practices, we have to consider our carbon footprint, especially when it comes to energy use. Indoor location analytics provides real-time insights into space utilization, enabling smarter energy management.
By understanding how spaces are used, systems can adjust lighting, heating, and cooling based on occupancy, reducing unnecessary energy consumption. For example, lights can be dimmed or turned off in empty areas, and HVAC systems can be optimized to maintain comfort without waste. This intelligent control lowers energy costs and contributes to a more sustainable and environmentally friendly building operation.
